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"Tourism can be a challenging subject for students because it is both dynamic and susceptible to economic turbulence and shifts in trends. Tourism: A Modern Synthesis is an essential textbook for tourism students seeking a clear and comprehensive introduction to their studies that addresses these challenges. The authors apply a strong business approach to the subject reflecting developments in the teaching and content of university courses and the text covers both key principles and contemporary themes and issues at a global scale. Among the new features and topics included in this fifth edition are: New and fully updated case studies to reflect current trends and emerging markets including Africa and Asia. Up to date content on disruptive technologies such as Airbnb, low cost airlines, the e travel revolution and future developments. Current debates in sustainable tourism including the anti-tourism movement, plastic use and the Sustainable Development Goals. New content on evolving topics such as future employment, human resource management in tourism and generational marketing. Fully updated statistics and data. This is the ideal guide to Tourism for students across all levels, serving as a point of reference throughout a programme of study"--

Tourism.

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Tourism.

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Covering a wide range of current issues, this comprehensive Handbook explores the links between tourism as a dynamic tertiary industry and China as the world's most influential tourism market and destination. From China outbound tourism, Chinese outbound tourists, and the growth of smart tourism to the development of sectors such as the hotel market, theme parks, and cruise tourism, contributors provide the latest indigenous knowledge otherwise unavailable to the global tourism research community. This essential reference allows readers to develop a fine-grained understanding of the current state of the art of research on tourism and China, all the more crucial given the fast speed of China's development and transformation and innovative industry practices in tourism. Vital reading for academics and researchers in need of the latest knowledge on Chinese tourism, this distinctive Handbook also offers a wealth of insight for students studying Chinese tourism, business, and hospitality management. Industry practitioners in business management and marketing will also benefit from its insights into a flourishing international market."

Tourism

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• Reference Manager
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"Tourism can be a challenging subject for students because it is both dynamic and susceptible to economic turbulence and shifts in trends. Tourism: A Modern Synthesis is an essential textbook for tourism students seeking a clear and comprehensive introduction to their studies that addresses these challenges. The authors apply a strong business approach to the subject reflecting developments in the teaching and content of university courses and the text covers both key principles and contemporary themes and issues at a global scale. Among the new features and topics included in this fifth edition are: New and fully updated case studies to reflect current trends and emerging markets including Africa and Asia. Up to date content on disruptive technologies such as Airbnb, low cost airlines, the e travel revolution and future developments. Current debates in sustainable tourism including the anti-tourism movement, plastic use and the Sustainable Development Goals. New content on evolving topics such as future employment, human resource management in tourism and generational marketing. Fully updated statistics and data. This is the ideal guide to Tourism for students across all levels, serving as a point of reference throughout a programme of study"--

Tourism.

Choose an application

• Reference Manager
• EndNote
• RefWorks (Direct export to RefWorks)

Tourism.